The Datagran JavaScript library uses pixel-based technology to implement behavioral tracking. In this method, the key browsing information and then appends these to a dynamic pixel download request which carries this information in the request query string. When the pixel is downloaded, it generates a server-side log. In our case, these logs are generated on the Google Cloud Platform and our back end infrastructure then processes these logs into meaningful reports. The whole process is completely asynchronous and does not interfere or slow down the normal page load process, given that our snippet is downloaded asynchronously. Data is processed in near real-time and clients can view and verify their traffic stats almost immediately after placing their pixel.